Brands That Hold Their Resale Value, Segment by Segment

The brands that best hold their resale value combine three things: strong demand, quality that stands up to wear, and new items that are expensive or limited. You'll mostly find them in luxury, technical outdoor wear, denim and branded vintage, certain sports models and premium kidswear. But resale value is measured model by model, not brand by brand.

Here you'll find benchmarks by segment, then a five-step method to work out a brand's resale value yourself before you buy.

Why do some brands resell better than others?

Because second-hand buyers want the same thing as new buyers, for less. If new is expensive and the piece ages well, the second-hand version stays desirable for a long time.

On average, second-hand sells well below new. In its impact report published in May 2026, Vinted states that its buyers paid on average 72% less than the original price for adult fashion in 2025.

That figure is an average. The brands that "hold their value" are the ones that resell well above it. And those are exactly the ones a reseller is interested in, provided they're bought at the right price.

Four factors make the difference:

• Demand: people search for the brand by name in the search bar.
• Durability: the piece still looks good after several years.
• Scarcity: the brand doesn't discount, produces in limited quantities or discontinues cult models.
• Recognisability: buyers recognise the piece from the photo without needing to read the description.

Which brands hold their value, by segment?

The benchmarks below come from what's commonly seen in sales between private sellers. They aren't numerical rankings: no reliable public source measures each brand's resale value in France. Always check with the method below before buying.

Luxury

This is the segment where resale value holds up best, sometimes above the new price for models you can no longer find. It's also the segment with the highest risk: counterfeits, proof of authenticity, a high buying price. Best left to people who can authenticate. Our article on photos rejected for copyright also explains why you must photograph your own pieces, never those from the brand's website.

Contemporary designers

Mid-to-high-end ready-to-wear brands resell well when the piece is recognisable: a signature cut, a collection print, a quality fabric. Basics from the same brands sell much less well, because buyers won't pay for the logo on a plain T-shirt.

Technical outdoor

Waterproof jackets, puffers, technical fleeces: new is expensive, the quality lasts, and many buyers prefer second-hand. Resale value depends enormously on technical condition. A broken zip or a membrane that no longer beads water sends the price down.

Denim and workwear

Jeans from heritage brands, especially older ones, and work jackets from well-known brands have a loyal following. Here, flat measurements matter more than the labelled size, and the era of manufacture changes the value: an older label attracts collectors that a recent piece doesn't.

Sport and trainers

Beware the shortcut "this brand resells well". It's specific models that hold their value, often re-releases or limited editions. The rest of the same brand's range resells like any other second-hand shoe.

Kids

Premium kidswear brands resell well because pieces are barely worn and parents know the new prices. The constraint is timing: a size 4-year winter piece sells in autumn, not in May.

How do you measure a brand's resale value yourself?

The value that counts is the price the piece actually sold for, compared with what you'll pay for it. Everything else is noise.

Example: you note 18 recent sales of jackets from an outdoor brand. The median price is €54. You can pay up to €18. If you find one for €12 in a reuse centre, you have margin for a quick sale. At €30, you're buying a risk.

Why doesn't a brand that sells high always pay off?

Because a brand that sells high often costs a lot to buy too. Your margin comes from the gap between your buying price and the sold price, not from the sold price alone.

Many resellers focus on luxury brands for the big numbers. They tie up €200 in a bag that will take three months to sell, with an authenticity risk, for a margin that isn't necessarily better than a run of outdoor jackets bought for €15 and resold for €50.

The only way to know is to compare your real margin and time to sell by brand and segment. Without that figure, you're relying on impressions, and impressions mostly remember the spectacular sales.

Doing this calculation by hand for every sale means a spreadsheet that quickly falls out of sync. Revendor syncs your Vinted sales and calculates your profit and turnover over any period, which shows which brands really pay off for you.

Which segment should you start with?

Start with the one you already know. If you wear outdoor gear, you'll spot a good jacket faster than a luxury bag. Your eye as a shopper is your first advantage.

If you sell fewer than ten pieces a month, there's no need to specialise. Buy what you recognise, apply the one-third maximum price and note what sells fast. After two or three months, your own sales will tell you which segment works for you. To help those pieces find buyers, work on the title too: our guide on how to write a good Vinted title shows where to put the brand.