Following up Vinted favourites: when, how much, by hand or not

Following up a favourite on Vinted means sending the person who liked your item a reduced-price offer that only they can see. The right time: within hours or the same day, while the interest is fresh. The right discount: 10 to 20% depending on the price, never below your floor price. By hand up to ten or so a day, automated beyond that.

You'll find the timing to stick to, a discount scale by price band, message templates and a method for choosing between manual and automatic follow-ups.

Why follow up favourites on Vinted?

Because a favourite is the clearest signal of interest you'll get, and turning it into a conversation costs nothing. The person saw your item, liked it, but didn't buy. Often because of the price, sometimes out of simple hesitation.

A targeted offer deals with both. According to Vinted's help page on offers:

• you can offer a new price up to 40% below the original price;
• that price is only visible to that buyer, everyone else still sees the listed price;
• there's no limit on the number of offers you can make as a seller;
• the offer doesn't commit the buyer, and the item stays available to others until someone clicks "Buy".

In other words, you can lower your price for one person without breaking the public price of your listing.

When should you send an offer to someone who favourited your item?

As soon as possible, ideally within a few hours. The longer you wait, the more other items the person has seen, and the more likely they've bought elsewhere.

A few common-sense guidelines, to adjust to your own pace:

• Follow up the same day for a favourite received during the day.
• Follow up the next morning for a favourite received late in the evening, rather than at midnight.
• One follow-up per person per item. Two follow-ups in a row on the same item come across as pushy.
• No follow-up if the person has already messaged you: reply to their message, it's already a conversation.

Vinted doesn't publish statistics on the best timing. These guidelines rest on simple logic: a buyer's interest fades with time and with the number of items they see in the meantime.

What discount should you offer on a favourite?

Enough to prompt a decision, but not so much that you sacrifice your margin. A discount that's too small (50 cents off €15) changes nothing. One that's too big teaches buyers to wait.

Here's a starting scale, in percentages and euros, to adapt to your margin.

Under €10, a percentage gives ridiculous amounts. A round figure is better, or offer a bundle: by grouping several items, the buyer saves on the fixed part of the Buyer Protection fee, €0.70 per order according to Vinted's price list.

What should you write when following up a favourite?

Short, polite, with the offer and a reason. The "Make an offer" button does the main work. The message is there to make it human.

Examples:

• "Hi, I saw you liked the jacket. I can do it for €22 instead of €26, posted within 48 hours."
• "Hello, in case you were unsure about the size: it's 52 cm armpit to armpit. I can let it go for €17."
• "Hi, I've got other pieces from the same brand in my wardrobe. If you take two, I'll do you a deal."

Vary your wording. The same text sent to fifty people is easy to spot, and feels like an automated message, which buyers don't like.

Should you follow up by hand or automatically?

It depends on your volume. By hand, each follow-up takes about a minute: open the notification, check the floor price, send the offer, write a note.

On the rules side, stay clear-eyed. Vinted's Terms and Conditions prohibit unauthorised external software tools, in particular for promoting items. An automated follow-up falls within that area. A moderate pace, varied messages and follow-ups only to people who genuinely favourited an item reduce your exposure without eliminating it.

How many sales do you lose by not following up?

We can't give a general rate, as there's no reliable public figure. But you can estimate what it costs you with your own numbers.

Example: you receive 25 favourites a day. If one follow-up in ten leads to a sale, at an average basket of €18, that's 2 to 3 sales a day, or around €45 of daily turnover you leave on the table by not following up. Replace "one in ten" with your own rate, measured over two weeks of manual follow-ups.

And the time cost follows: 25 follow-ups at a minute each is 25 minutes a day, every day, including weekends when favourites pour in.

Following up every favourite at the right time, with the right discount and a note that doesn't sound copy-pasted, is exactly the task Revendor runs in the background, using the discount tiers you define.

What should you do if the person doesn't reply?

Nothing. A follow-up that gets no reply doesn't get followed up again. The person has seen your offer and will decide. Pushing with a second message does more harm than good.

On the other hand, if an item piles up favourites and no sales despite offers, that's a signal about the price or the listing. Lower the public price, improve the main photo or run the listing through the checklist for listings that don't sell.

And if you're unsure when to relist an item that's stalling, our article on when to relist your items helps you decide.