How to price items on Vinted: the 3-comparison method

To price your items on Vinted, compare three benchmarks: the price of similar items already sold (what buyers accept), the price of listings still live (your competition), and the retail price (the psychological ceiling). Set your price between the sold price and the average live price, then add a little room for offers.

You will apply the method to three worked examples, set your room for negotiation and, if you resell, check what you really earn.

Why does price matter so much on Vinted?

Because it works twice. It decides the purchase, obviously. But it also affects visibility: Vinted lists price among the parameters of its ranking systems, on its page about content recommendations, alongside engagement (clicks, favourites). A price that is too high means few clicks, so little engagement, so less visibility.

A price that is too low has a cost too: you leave money on the table, and on a branded item, a rock-bottom price can even make buyers doubt it is genuine.

What is the 3-comparison method?

It is a way to set a price from three benchmarks that tell you different things.

The 3 benchmarks and what they tell you

Benchmark	What it measures	How to find it	Role in your price
Sold items	What buyers actually paid	Items marked "Sold" in wardrobes and results	The reality price
Live listings	What your competitors ask	Search with the same filters (brand, size, condition)	Your positioning
Retail price	What the item would cost in a shop	Brand website or launch price	The psychological ceiling

Live listings are often overpriced: some of them are still there precisely because they are. Sold items tell you what actually goes. The retail price is a safety rail: a second-hand buyer expects a real difference.

How do you apply the method, step by step?

Price your item in 10 minutes

1
Search for your item with the same criteria: brand, type, similar size, same condition.
2
Note the price of 3 to 5 similar items marked "Sold".
3
Note the price of 5 comparable listings still live, and work out their average.
4
Find the retail price, even roughly.
5
Set your price between the average of sold items and the average of live listings.
6
Check it stays well below the retail price, unless the piece is rare or sold out.
7
Add 5 to 10% if you accept offers.

Why add room for offers?

Because lots of buyers make an offer, even on a price that is already fair. If your target price is €20 and you list at exactly €20, the first offer will take you below your target. Listing at €22 leaves you room to accept €20 without losing out.

Worked examples: what should you sell these three items for?

The amounts below are examples to illustrate the calculation, not market values. Always redo the search for your own item.

Example 1: a pair of Levi's 501 jeans in good condition

Sold items found: €18, €20, €22, €19. Average: about €20.
Comparable live listings: €22, €25, €28, €24, €26. Average: €25.
Retail price: well above.

Target price between €20 and €25, so €22. With room for offers: list at €24, accept offers from €21.

Example 2: a fast-fashion jumper in very good condition

Sold items: €6, €7, €5. Average: €6.
Live listings: €8, €10, €9, €12. Average: about €10.
Retail price: about €30.

Target price: €7. Here, don't leave too much room for offers: at this level, buyers mostly compare the total including fees. Offer a bundle discount instead.

Example 3: a sought-after pair of trainers, new with tags

Sold items: €85, €90, €95.
Live listings: €100 to €120.
Retail price: €110, model sold out in shops.

The retail price is no longer a ceiling since the model is sold out. Target price: €95, list at €100 to leave room for an offer.

How do buyer fees affect your price?

You pay nothing: selling on Vinted is free for private sellers, and you receive the listed price. But the buyer also pays Buyer Protection, which according to Vinted is a fixed €0.70 plus a percentage of the price (usually 5%), plus postage.

€0.70 + 5%

The Buyer Protection fee usually added to the item price, paid by the buyer, according to Vinted's help centre.

Example: on a €5 item, the buyer pays €5.95 before postage, 19% more than the listed price. On a €50 item, they pay €53.20, 6.4% more. The cheaper your item, the more the fixed fee weighs. That is why small items sell better in bundles: the buyer pays the fee only once.

If you resell, how do you know your price is profitable?

For a private seller clearing out their wardrobe, the question hardly arises: everything sold is money in. For someone buying to resell, it is the opposite: a "market" price can easily be a loss-making price.

Your margin is calculated on what you actually receive, minus what the item cost you:

sale price received (the listed price, or the accepted offer);
minus the purchase price of the item;
minus your extra costs: packaging, travel, cleaning, any Bump.

Example: a jacket bought for €12 in a charity shop, listed at €30, sold for €27 after an accepted offer. Packaging: €0.50. Margin: 27 − 12 − 0.50 = €14.50. If you had accepted an offer of €18, the margin would have dropped to €5.50, for the same time spent.

The real problem is doing that for 100 items. Without tracking, you forget what each piece cost, you accept offers on gut feeling, and at the end of the month you find your turnover is good but the margin isn't following.

Tracking purchase price, sale price and margin item by item in a spreadsheet works for 20 pieces, not for 200. Revendor syncs your sales and stock and calculates your turnover and margin for you.

When should you review your price?

When the signals tell you to. Lots of views and no favourites: the price is probably too high. Favourites but no offer after a week: a small drop can trigger the purchase, and members who favourited the item are told about a price drop, according to Vinted's help page on notifications.

If a listing stays stuck while the price seems fair, the problem may lie elsewhere: our 10-point checklist helps you find it.

And if you go over 30 sales or €2,000 in a year, think about tax: our guide to declaring your Vinted sales explains what that changes in France, and what it doesn't.

Frequently asked questions

How do you know what price to sell at on Vinted?

Compare three benchmarks: similar items already sold, comparable listings still live, and the retail price. Set your price between the sold average and the live average, well below retail, then add a little room for offers.

Does Vinted take a commission from the seller?

No, for private sellers, selling is free and you receive the listed price. The buyer pays the Buyer Protection fee (€0.70 + usually 5%, according to Vinted) and postage.

Should you price higher to allow for offers on Vinted?

A little, yes. Adding 5 to 10% to your target price lets you accept an offer without going below your target. Beyond that, your listing looks expensive next to others and gets fewer clicks.

Why aren't my items selling on Vinted even at a low price?

A low price doesn't make up for an unclear photo, an empty field that excludes the listing from filters, or a listing that has grown old. On very low prices, the fixed fee paid by the buyer also weighs: offer bundles.

How do you calculate your profit on Vinted?

Take the price you actually received (the accepted offer if you negotiated), subtract the item's purchase price and your extra costs (packaging, travel, Bumps). Do it item by item, otherwise good turnover can hide a weak margin.

How to price items on Vinted: the right price in 3 comparisons